Introducing ECCO ST1 Hybrid Lite Campaign

News| 2nd September 2020
Introducing ECCO ST1 Hybrid Lite Campaign
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WORK. GO. PLAY. UNRESTRICTED.
ECCO ST.1 HYBRID LITE

Young urban men who were brought up on casual sneakers, and who now need a more formal aesthetic for work, can 'dress up' and yet still feel themselves in the fresh, innovative ECCO ST.1 HYBRID LITE.

This radical new office hybrid has an iconic silhouette and rich, premium ECCO Leathers, which you would ordinarily expect to find on a dress shoe. Those are combined with edgy, street-style design, and a laid-back sneaker sole with some of the Danish shoemaker's most revolutionary comfort technologies.

For young, active, urban professionals

Just the thought of wearing a formal shoe makes a whole generation of sneaker-heads feel stiff and awkward. The solution, as Millennials start out on their careers, is the ECCO ST.1 HYBRID LITE. Exceptionally comfortable, as well as affordable, it is aimed at a younger consumer than the Danish shoemaker's other office hybrid, the ECCO ST.1 HYBRID.

Redefining modern workwear

Bold and uncomplicated design — the toe shape is inspired by a Derby shoe, but the ECCO ST.1 HYBRID LITE does not have a welt — which makes the hybrid easy to style, allowing young men to bring some urban edge to every work outfit. And they will feel just as comfortable wearing the ECCO ST.1 HYBRID LITE, which mixes sneaker-style details with a classic aesthetic, when walking, cycling or skateboarding to the office, or when meeting friends for drinks after work.

The bounce and all-day comfort of a sneaker

The vibrant green SHOCK THRU point in the one-component outsole adds to the shoe's contemporary, street-style appeal. That 'visible tech' is also a reminder that the ECCO ST.1 HYBRID LITE features advanced shock absorption technology that is also used in the brand's ST.1 athleisure series, giving the office hybrid the all-day comfort of a sneaker.

Look formal without feeling formal

Millennials will feel completely unrestricted in their comfort and style in the ECCO ST.1 HYBRID LITE. While the ECCO FLUIDFORM™ Direct Comfort Technology offers a natural fit and feel, and a finely-tuned balance between cushioning and rebound, the anatomical last design, which allows the shoe to follow the shape of the foot, also adds comfort.

Astoundingly soft ECCO leathers

Developed in the brand's own tanneries, wonderfully soft ECCO leathers almost feel as though they are caressing the foot — they help to elevate the comfort to levels that are otherwise difficult to achieve in a shoe with a formal leather upper. Choose between full-grain leather or nubuck leather.

A fresh take on modern masculinity

Visit ECCO.com or one of ECCO's stores to discover more about the ECCO ST.1 HYBRID LITE, which is offered in black, cognac and seasonal colours.

Shop ECCO on Lower Ground at the QVB.

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