Launched in 2017, Cloud Blvd is a modern Australian lingerie destination featuring collections of women’s lingerie and accessories. They create lingerie sets that feel effortless and versatile, pieces intended to be lived in while still holding a sense of playfulness and cheeky femininity.

Cloud Blvd's new spring story, the Midsommar Collection, is available now, exclusively at the Queen Victoria Building. Discover the uncomplicated and ethereal collection of lingerie.

Visit the boutique on Lower Ground 2.